Suna Broom
There is a connection between sweeping one's floor and raking the sand in a traditional Japanese Zen Garden. In these gardens it is not about the sand, it is about the act of raking and what one contemplates during this repetitive action. The broom works like this too; as a tool it interacts with the user on an emotional and utilitarian level.
The goal was to make a better broom, even if only by a small contribution when considering that the broom is such a highly evolved object. The focus was on the idiosyncrasies that make sweeping cumbersome and often counter-intuitive. From here we developed a broom that acts as both hand-duster and broom. The pivoting head allows it to access all corners, it stands upright on its own, and it folds and is held vertically by a magnet for easy storage; the bristles will never see damage while not in use since the broom will not be resting on them