The project presented a great opportunity to experiment, and through iteration and observation we arrived at several innovative approaches to self-guided retail. Among these were modular dressing rooms that permitted entrance into one another, allowing shoppers to try on clothes with their companion, a large track display bench for trying on shoes and lounging, split into sections to allow for multiple arrangements, and a floorplan that prioritized a sense of community over maximum merchandising.

Designed in collaboration with Sina Sohrab.