PMS Truck

Thinx is a period-proof underwear company with a focus on innovative period solutions that empower people and sustain the planet. In order to spread awareness and bring their brand to new markets, we were asked to design a mobile concept store that could travel from city to city.

Using Giorgio de Chirico's La Torre Rossa as the initial spatial and formal inspiration, the PMS (Period Management Service) Truck is a space designed for multiple uses. It’s a traveling showroom, an event space, and a by-appointment educational space. The central area is designed with a long display table to highlight the different types of underwear Thinx provides. This space is punctuated with large irregular arches, to create an immersive experience and a call back to the curving lines in the product. The back of the truck is separated with a semi-transparent divider and a raised platform, creating a space to meet with period specialists. The platform also doubles as a stage during events.

Designed in collaboration with Sina Sohrab.

Client: Thinx

Year: 2017